mardi 24 mars 2015

(Un)Welcome To The 21St Social Media Century

By Danie Zolezzi

How many times have you heard, "she liked his picture," in day-to-day conversation? My guess would be several because of a little phenomenon growing in prominence called "stalking." As users of social media, we are constantly creating and consuming content. Why has stalking become the norm? The reason behind this could simply be: because it's there to find.

Being a young woman in college, I utilize all different social networks. My friends and I are all guilty of looking up people on Facebook or Instagram before ever even meeting them in person. When someone publishes something online, it is fully appropriate for other to try and access that information. So could it be possible that there are individuals or organizations looking at you?

The truth is they are. Companies are interested in their customers; therefore, they are keeping track of them via social network. Social media is changing the way people handle their business and successful companies have realized this. Many corporations have done a splendid job taking on this task, but many have yet to hit their mark.

Many businesses will decide to outsource this type of work to a social media agency. Yahoo Finance recently released an article to offer some advice to aide in these types of issues. One of the tips in the article, titled, "fishbat, a Leading Internet Marketing Company, Shares 5 Basic SEO Tips" is "utilize social media."

Why is it that our weakest moments always outlive our greatest accomplishments? The public tends to do the same when a company fails. In a BuzzFeed article, titled, "19 Companies That Made Huge Social Media Fails" the editor compiles 19 of the worst flops in corporate social media. Ironically, if someone had been more closely been monitoring the automated posts, the whole situation could have been avoided.- Just remember who might be looking for you while you're innocently stalking your ex-boyfriend's new girlfriend.

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