vendredi 22 mai 2015

Developing A Sample Marketing Plan

By Tammie Caldwell

All businesses are started with one common objective which is always to make profit to the owner or owners of the firm. In order for a business to do this it has to ensure that their sales is enough to generate revenue to enable them to stay in business. There are many ways through which the business can booster their sales which includes lowering prices of their products, discounts and also providing high quality products. However, how a business markets its goods will have a great impact on their sales. This is because sometimes a business might have a good pricing policy and also good quality products but still fail. This is because of how they present their goods to the final market which is why we should look at a sample marketing plan.

A good marketing plan should be able to recognize its target group. It should recognize the customers they intend to sell to which include details on their age, location, gender and also their precise needs and wants which your product intends to attend to. This will enable you in choosing best advertising strategy.

Preparing a budget for the whole marketing process is also very important in ensuring that the undertakings of your business yields significant returns on the amount invested. Your budget should be designed in such a manner that it is flexible enough to incorporate all the changes that might occur in the future. This will be as a result of adjustment of strategies to ensure it conforms to current market situation.

Consider what effect your marketing activities have on your sale from time to time. This will inform you on whether the current plan is effective or not. Through this monitoring you will be able to adjust the proposal from time to time rather than sticking to a rigid one. This will ensure that your business is able to compete even with the changing tactics of marketing.

How your commodity will be distributed should also be outlined in your plan. You can decide whether the customer should buy from your website, through middlemen or your mobile shops. This will ensure that your product meets its intended gap in the market.

Also your pricing policy should be vividly outlined to ensure that it helps you generate enough revenue to keep your business going. It should be designed in such a way that it is not considered too high from close substitute goods and also not too low to render it as of low quality.

Evaluation of the whole plan should be done at a minimum interval of annual basis. Through this you will be able to compare its performance from time and establish any necessary adjustment that should be made to it.

Every business person ventures in order to make profit. However, this is not an easy task considering the number of competing firms in the same industry. This requires the firm to generate a plan that will give it an edge over the other participants in the market.

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