mardi 24 février 2015

Easy-To-Understand Suggestions And Advice For Article Marketing

By Ray Bradbury

Many people are not aware that article marketing is a great means to raise their search rankings and expand their base of customers. Do not discard the idea of implementing an article marketing strategy. Check out the following tips to make article marketing work for you.

Because not everyone enjoys reading long articles, you should always shoot for articles no longer than 500 words. Many studies have been conducted on this subject, and the popular consensus is that most readers lose interest in basic web articles after 500 words. Don't forget: The Internet is a doorway to instant information, so it's easy to click off of your content and onto a funny video.

Write articles that are related to your company. The more exposure you get, the better chance that you will achieve more flow into your website, so utilize article writing to describe the products and services that you offer. This will educate your customers on the specifics of your company, while leading to more traffic at your website.

If your article is already included on your own website, do not submit it to article directories. Many search engines have rules about duplicate content, and you do not want to have your article removed because you put it in multiple places. Instead, rewrite the article (a content 'spinning' software program can be really helpful) and submit the rewritten article to the directories.

Rewrite your article for each submission. To defeat the search engine's "no-duplicate" policies, simply slightly reword your article each time you submit it. Change it enough that it does not appear to be the same article, and the search engines will provide multiple back-links, one for each new submission you write.

Make an Ebook. This is a portfolio of sorts, a collection of all the articles you have written. You do not want it to be too small, so wait until you have amassed a large number of articles. You can use this to show off your writing skills or sell it to people looking for article collections.

When it comes to successful article marketing, Billy Idol said it best, "More, more, more!" The more content you're putting out there - high-quality content, though, not garbage content - means the more you're being viewed by your targeted audience. Make sure you're writing as much content as you can. The more the better when it comes to marketing.

Rewrite your original article, or hire someone to do it for you. This article should be totally unique, high-quality, and optimized for your keyword. Be sure to write a compelling author's resource box that contains two backlinks to your site, one pointed to your main domain, and one to the original article. Submit the rewrite to Once your article is published there, you will have your own author's RSS feed. Each article that is approved on Ezine will ping your author's feed.

Being suspenseful in an article is okay if you're John Grisham, but it's not okay if you're a basic article marketer whose goal is to drive traffic to a website. Take it easy on writing a thriller. An article doesn't have to be mysterious or contain plot twists in order to make it entertaining to a reader.

Do not stop and check on your grammar and spelling, while you are in the process you are writing. If you are constantly starting and stopping, you will ruin the flow of your writing and decrease the speed with which you can create content. Don't forget to go back at the end, though, to take care of any spelling and grammar mistakes.

Now that you have some ideas on how to get your articles marketed properly, it is time to make it work. Good advice is only as good as the use you put it to. Make smart decisions and market your article, based off solid help that is intended to drive your success. You won't know until you try.

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