vendredi 11 août 2017

The Long Island SEO Do's & Don'ts For Optimizing Pictures

By Arthur Williams

When it comes to website ranking, Long Island SEO is one of the most imperative services to take advantage of. Don't make the mistake of assuming that this is limited to written content, though. As a matter of fact, images can be optimized in order to improve rankings. How can this be done, you may wonder? For those that are new to search engine optimization, as it relates to pictures, here are some do's & don'ts to be aware of.

DO consider all the image types that are out there. First and foremost, images come in many styles. Everything from static, high-quality photographs to animated GIFs are available. Each type has its own level of appeal, but this doesn't change the fact that they can be used by a number of Long Island SEO companies. With that said, there is far more to know about optimizing images than this talking points alone.

DON'T be careless when sizing your pictures. The larger an image file is, the more memory it will require for loading. The likes of will be able to agree, which is why it's important to be mindful of how big said files are. Keep in mind that you must build for all sorts of devices, even beyond desktop and laptop computers. If you're mindful as to how this process is carried out, some of the challenge related to SEO will be alleviated.

DO know which file names to use. Did you know that the names you give your image files can have an impact on SEO, too? You'll want to select file names that search engines can pick up on. By separating multi-term keywords with hyphens, you can rest easy knowing that the engines in question will process them with ease. This might seem like a smaller step, but its importance to an effective SEO strategy cannot be understated.

DON'T launch your changes without testing them first. Once you have your image files in place, you must test everything out. This will ensure that everything is working as it should. Failure to test your changes will run the risk of reducing your site's performance, which has a negative impact on every aspect of your digital strategy, SEO included. By continually testing and making the proper adjustments, your SEO game will remain in top shape.

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