mardi 23 septembre 2014

Twitter Enables In-Tweet Transactions With Buy Button

By Bilal Hamdan


Twitter has now introduced the buy button to enable In-Tweet transactions. It will start with a small group of users. It looks like a good way to change things around and offer something new to Twitter users.



Competition for mobile applications is heating up as 60 to 70 percent of all of the searches are now being conducted by mobile devices. Apple has already introduced its own phone-based payment system and Facebook is testing their version already.

Although it is considered an early step in regard to improving Twitters functionality, it shows great promise and makes it even easier for people to use their mobile devices when doing transactions. Users will get access to merchandise and offers that are not available anywhere but Twitter, and you can access all of this using iOS and android phones.

It is a bold move that is not unlike Twitter and its ability to move into new territory when it comes to e-commerce solutions that can make it easier for people that are in business, and also consumers, in trying to purchase products from their phones simply tapping buttons in order to buy products and services that they find online.

The only problem might be privacy. If a person does not trust Twitter, the person will not want to give Twitter his financial information. He will be afraid to do so and would want to provide it to the seller directly.

When it comes to buying online, a lot of people do it everyday. Because of that people also want an easy way to do it. They do not like complicated. By buying things thorough the Twitter app, they can buy them easier and in a faster way. The only issue might be privacy. If someone doesn't trust Twitter they won't want to give them their financial information. They will be afraid to do so and would rather give it to the seller directly. Twitter will need to assure people that it is safe to buy items this way. That their information is going straight to the seller and that it won't be used for anything else. It is very important that they do this so people do not have to worry that it will be in the wrong hands.




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