jeudi 25 septembre 2014

Amazon Vs Google - Does Adwords Now Have Formidable Competition?

By Omar Rashad


Amazon and Google are kind of adversaries when it comes to online marketing. They have been having a tenuous relationship for a long period of time now. The companies are competing head-to-head when it comes to online product search and delivery services of phones and other mobile devices. But, still Amazon is considered to be one of the largest text-ad advertisers of Google. Amazon also gets a share of revenue by running Google AdSense ads on its site.



There are reports to indicate that Amazon is working on a competitive advertisement platform that resembles Google AdWords. This would no doubt worsen the adversaries between the two online giants in the near future. This platform is said to be driven by the wealth of shopping data that Amazon has been amassing as the world's largest online retailer. This program is called the Amazon Sponsored Links which is said to begin its testings later this year.

Amazon's wealth of product and shopping data would inevitably be a very strong draw for the advertiser who is looking for more reach and flexibility beyond Google AdWords. Even though Google also has its own database of products and product search, it is quite minimal when it comes to what consumers actually buy. Amazon is far ahead of Google in this aspect. They have cleverly amassed this data with features like Log-in With Amazon that allows Amazon's over 250-million customers to use their Amazon credentials when making an important purchase through Amazon or other websites.

Amazon is going go tailor ads that are sponsored ads, and they are going to be according to search terms. Even so, Google isn't just going to take it hands down. They will undoubtedly step up their game as well. And, they have many years of experience managing this type of ad business in comparison to Amazon.

Even though digital marketing experts predict that Amazon's existing ad business will bring in at least $1 billion in 2014, up from $700 million in 2013, it is still a paltry figure compared to Google's market share right now. But Amazon can improve these figures in the very near future with its treasure trove of customer data.

The huge customer data base of Amazon can definitely make these ads more "click-worthy" to users in the long run. They are far ahead of Google in this regard. This is the salient feature of Amazon in attracting their share of online ads in the long run. This is why the online world is watching the latest developments of Amazon so eagerly.




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