mercredi 17 septembre 2014

Paid Search Conversions - The Sweet Spot Of Facebook

By Arees Furqan


There seems to be a correlation between using an advertising platform that targets social media and how much profit you can actually earn using their advertising platform. According to a recent study that was done which targeted three specific levels of Facebook ad spending, even with a control group that did not spend any advertising money at all, and using the same ads and landing pages, it was clear that there was a specific sweet spot, a correlation between advertising and the products and services offered, that led to profitable advertising campaigns.

Imagine being able to multiply the earning potential for your business by 5 or 10 times over. That is exactly what is possible when you decide to market through Facebook ads. And now with charts they can help influence your audience further so that you are more cemented in the most influential social network.

Many people do not realize it but visuals work magic when it comes to attracting an audience. Instead of big blocks of text people can see charts and graphics to get a real idea of what it is you are presented. Rather than wasting their time you can make an ad that is more than likely to generate you a great number of views.

Figure out what type of charts you want to post on Facebook through ads and then create a campaign. Track the progress of your campaign to see how it fairs compared to others. You will surely see a lot more people click and like your Facebook page as a result. The truth is visuals do sell, so make sure that you create an ad of substance that can help showcase whatever it is you are promoting, it can work wonders for your marketing efforts.

If you do have products and services that are selling well right now on other platforms that offer advertising, you might want to consider switching over to Facebook, spending enough on each product to find that sweet spot, and start reaping the rewards of your due diligence and the profitability that this platform can provide.

When you dear Facebook advertising you need to realize that the more clicks that you get, the more popular that it seems to be in the eyes of the Facebook algorithm, and therefore your ads will be delivered for far less per click because they seem more relevant to the system. Essentially, you want to find that perfect point where your cost per click is minimalized, or even getting lower every day, yet your conversions and targeted audience are allowing you to generate more profits for what you are selling.




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