Facebook ads are a popular platform for promoting events and promotions. More than 400 million Facebook users interact with social network's events every month. If you own a Facebook page, you can use it to promote an event for your company, however, in order to reach out to your target audience, you need to advertise your event on Facebook.
The idea of doing this was to provide more access to people in connecting with one another. FaceBook noticed there was a demand for it and they decided to tap into the market and help out their community. After all, the want to improve user experience online and this is only going to happen, if they get what they want. This is exactly what led to the change being made and implemented in the long-term. It is these details which make the biggest difference for those who want the best.
FaceBook included the change because the news feed is the number one place for getting people to come and join in. People spend most of their time fiddling through their news feed throughout the day.
Facebook ads are clever in that they appear along with the regular news feeds, making them less invasive and more acceptable to audiences. But perhaps the most powerful feature of Facebook ads is the insights that appear with the ad. For example, an ad for a beauty cream would show how many of your friends liked the product. With events, it's practically the same. You are given insights on who among your friends are attending the event and how many people are attending it. And you know how it goes, more people are inclined to attend an event if they see that some of their friends are also going.
Insights for Events will show the number of people who have seen links to events on the Facebook platform, as well as the number of people who have viewed events, and the number of times the event has been joined, saved or had a "maybe" response.
Spreading the word about events via Facebook used to be a difficult process, and one that relied a lot on manual invites. These new features should make it much easier to get your events in front of a large interested audience, and will make promoting events to a targeted audience a relatively friction-free process. Whether it makes up for the decreasing reach of pages remains to be seen, but it is good to see that Facebook is trying to help brands promote their upcoming events.
The idea of doing this was to provide more access to people in connecting with one another. FaceBook noticed there was a demand for it and they decided to tap into the market and help out their community. After all, the want to improve user experience online and this is only going to happen, if they get what they want. This is exactly what led to the change being made and implemented in the long-term. It is these details which make the biggest difference for those who want the best.
FaceBook included the change because the news feed is the number one place for getting people to come and join in. People spend most of their time fiddling through their news feed throughout the day.
Facebook ads are clever in that they appear along with the regular news feeds, making them less invasive and more acceptable to audiences. But perhaps the most powerful feature of Facebook ads is the insights that appear with the ad. For example, an ad for a beauty cream would show how many of your friends liked the product. With events, it's practically the same. You are given insights on who among your friends are attending the event and how many people are attending it. And you know how it goes, more people are inclined to attend an event if they see that some of their friends are also going.
Insights for Events will show the number of people who have seen links to events on the Facebook platform, as well as the number of people who have viewed events, and the number of times the event has been joined, saved or had a "maybe" response.
Spreading the word about events via Facebook used to be a difficult process, and one that relied a lot on manual invites. These new features should make it much easier to get your events in front of a large interested audience, and will make promoting events to a targeted audience a relatively friction-free process. Whether it makes up for the decreasing reach of pages remains to be seen, but it is good to see that Facebook is trying to help brands promote their upcoming events.
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