samedi 30 juin 2018

Vital Questions About Bounce Rate That Long Island SEO Specialists Should Know

By Rob Sutter


There are many factors that influence Long Island SEO success. One of the most important is bounce rate, which is tied to web design just as much as it is to marketing. If you want your site to rank, you want to ensure that it captures the attention of others for an extended period of time. For a better understanding of what bounce rate entails, and how one can excel in this respect, here are a few important questions worth answering.

"What's the definition of bounce rate?" Any authority on marketing, fishbat.com included, can tell you that this is a term referring to the number of visitors that arrive on a site, only to click away soon thereafter. This increases bounce rate and much like a golf score, it's ideal that this number is as low as possible. Otherwise, it indicates that there is something amiss with your site. Fortunately, most problems can be diagnosed and corrected by your local Long Island SEO specialist.

"If someone visits my website, how long should they stick around?" Let's say that, for the sake of argument, that someone finds your website on a Google search. In this scenario, it's ideal that they stay on your site for a minute or so before they decide to click away. Such an event will lower your site's bounce rate, which will improve its SEO performance. The places where your site is accessed from will change the ideal time spent on site, so keep this in mind.

"What are the consequences of a high bounce rate?" If your site's bounce rate is noticeable high, there are a few problems that may arise. Your site's presence on Google will take a hit, meaning that fewer people will be able to find you. Furthermore, people will spend less time on your site, which will not do your rankings any favors. Problems like these can impact your business, especially in the digital sense, which is why these possibilities should be considered early on.

"How can I improve my site's bounce rate?" First, make sure that you create content that you can update your site with on a regular basis. Second, test your site to see how smooth the experience is; if there are any hiccups, these should be ironed out. Third, if there are any broken or misleading links, fix them so that your bounce rate doesn't take a hit. Steps like these will make a collective difference in how your site performs from an SEO standpoint.




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