From Grumpy Cat to Rickrolling to that one screenshot of Willy Wonka, memes have practically become engrained in American culture. What once started as a collection of inside jokes among nerds has since a topic that anyone can relate on. Social media has played a big role in this, too. Nonetheless, there are many myths about memes that are still taken as fact. Here are just a few of the myths in question that online marketing companies can debunk.
"Memes haven't been around for long." Seeing as how memes come and go in terms of popularity, it's easy to think that they, as a whole, are new. This isn't exactly the case, as there are certain examples that go back even before the Internet age. Names like www.fishbat.com can tell you that the term "meme" was created by Richard Dawkins in 1976, the term in question referring to how information spreads. Memes might even date back earlier, but this is information that most people don't know.
"Memes only last for a short time." This isn't always the case. The truth is that while there are many memes that come and go, only serving as distant memories in the fast-paced world of the Internet, others have persevered. How many times have you seen people on Facebook share Willy Wonka pictures adorned with sarcastic text? This is an example of a meme, by some method or another, standing the test of time.
"Business owners can't use memes." Believe it or not, memes can have a considerable impact on a business' social media strategy. After all, these images and videos have been known to generate engagement, which makes sense given their worldwide popularity. If businesses use them in a timely fashion, they can get more eyes on their offerings than they would have otherwise. Memes matter, not only for personal but professional reasons as well.
"I can just create my own meme." If someone tells you that a meme can just be created, not unlike a blog post, then they are lying. The only way that a meme comes to life is if people share it enough times. The more that an image, video, or message is passed through the Internet, the more popular it becomes among various groups. This is how the majority of memes originate, so to say that they can be manufactured would be a lie.
"Memes haven't been around for long." Seeing as how memes come and go in terms of popularity, it's easy to think that they, as a whole, are new. This isn't exactly the case, as there are certain examples that go back even before the Internet age. Names like www.fishbat.com can tell you that the term "meme" was created by Richard Dawkins in 1976, the term in question referring to how information spreads. Memes might even date back earlier, but this is information that most people don't know.
"Memes only last for a short time." This isn't always the case. The truth is that while there are many memes that come and go, only serving as distant memories in the fast-paced world of the Internet, others have persevered. How many times have you seen people on Facebook share Willy Wonka pictures adorned with sarcastic text? This is an example of a meme, by some method or another, standing the test of time.
"Business owners can't use memes." Believe it or not, memes can have a considerable impact on a business' social media strategy. After all, these images and videos have been known to generate engagement, which makes sense given their worldwide popularity. If businesses use them in a timely fashion, they can get more eyes on their offerings than they would have otherwise. Memes matter, not only for personal but professional reasons as well.
"I can just create my own meme." If someone tells you that a meme can just be created, not unlike a blog post, then they are lying. The only way that a meme comes to life is if people share it enough times. The more that an image, video, or message is passed through the Internet, the more popular it becomes among various groups. This is how the majority of memes originate, so to say that they can be manufactured would be a lie.
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