mercredi 17 janvier 2018

The Importance Of Redirects For Long Island SEO

By Arthur Williams


When you click on a link to another page on a site, only to be directed somewhere else, this is known as a redirect. It's a common practice in web design, as any Long Island SEO company can attest, and the importance of using redirects is undeniable. With that said, you might be curious to know why these are used in the first place. For a better understanding of what redirects are all about, here are a few reasons why you may see them.

The Long Island value of redirects can't be denied, especially when websites have certain pages taken down. This is a normal practice, but it's important for links leading people to said pages to be accounted for. Redirects will allow people to be moved to other pages, meaning that websites won't run the risk of 404 errors. These can have a negative impact on search engine optimization and the likes of www.fishbat.com will be able to agree.

It's also important for redirects to be used if sites are to be moved to different domains. Despite the reasons why a domain change is done, websites and the content they possess must carry over without any issues. One of the ways that this is done, as you might have already guessed, is with smart redirects. When these are implemented, not only do websites retain their functionality but the progress they've made from an SEO standpoint as well.

If a website's URLs are to be changed, redirects are worth using. Why would a web designer or business change something as critical as a URL, you may wonder? One can make the argument that this is done in order to rank higher on search engines, which can be made considerably easier if URLs are shortened. With this endeavor comes the need for redirects, which will further ensure that content is retained.

Now that you understand a few reasons as to why redirects are implemented, it's important to note what can happen if these aren't incorporated. One of the possibilities to make note of is a decrease in search engine rankings. After all, if a website doesn't perform across all fronts, it won't be given as much weight by Google and other search engines. For this reason alone, you should consult an SEO specialist to help with redirects.




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