jeudi 11 janvier 2018

How An Online Marketing Company Optimizes Linkedin Profiles

By Rob Sutter


Have you just opened your own LinkedIn profile? If so, it's safe to assume that you'll have to work on completing it with information. You can enter anything from your previous places of employment to the skills that make you a capable employee, but this alone doesn't lead to profile optimization. There are many other elements that online marketing companies can draw attention to. Hopefully the following pointers will help you in this respect.

First, make sure that your LinkedIn profile is accompanied by the right photo. You should include one that exudes professionalism, as this will increase the likelihood of someone clicking on your profile to learn more. The photo in question should depict you, preferably in a professional environment, and it must be of a high level of quality from a resolution standpoint. This is just one of the many ways to go about profile optimization, as the likes of fishbat.com can attest.

Second, think about taking advantage of LinkedIn's publishing platform. What this does is allow you to post longform works on your profile, which can be accessed from all corners of the aforementioned social media network. Of course, you want to make sure that your work has value, not only to your current connections but those you may want to reach out to in the future. The more that you use this platform for publishing content, the better optimized your LinkedIn profile will be.

You should also make it a point to secure recommendations on LinkedIn from those that work with you. If you've been on this social network for any length of time, you'll know that recommendations are given by those that work, or have worked, closely with users. When you see that someone holds a user's work in high regard, it makes you more driven to reach out to them. Recommendations can provide an optimization boost as well, so ask your closest connections if they'd be willing to help.

These are just a few ways that you can optimize your LinkedIn profile so that it performs as best as possible. Even though there is plenty of effort that goes into this endeavor, the benefits will be worthwhile. The fact that your profile will be more likely to show up in LinkedIn searches is a plus. It's also worth noting that the better you optimize your profile, the better it will perform across different search engines and devices alike.




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