dimanche 16 octobre 2016

Why Long Island Advertising Agencies Use Influencer Marketing

By Paula Hess

Have you ever watched a TV commercial featuring a celebrity, who would discuss a product they love? This is an example of influencer marketing, which has become quite popular in both traditional and digital media. As you could imagine, Long Island advertising agencies have used it in order to succeed in the latter sense. For those who would like to know more about influencer marketing, here are a few reasons why said agencies use it.

Influencer marketing is defined as the strategy that uses influencers, as opposed to direct conveyance, in order to advertise. For those who do not know, influencers can be used to describe a number of people. Some companies might want to use their presidents or CEOs, while others might want to hire celebrities or other public figures. Whatever the case may be, this has become an effective strategy for Long Island advertising agencies.

One of the big selling points of influencer marketing, according to companies such as fishbat, is the way that it creates brand awareness. When you're able to put a celebrity or prominent figure out there, people are likely to pay attention. This is especially true if they continually show up, speaking about brands in positive ways. If nothing else, brand awareness will create impressions, which can then yield sales later on down the road.

Influencer marketing can also establish credibility for your brand. During the 90s, wrestling star "Macho Man" Randy Savage promoted Slim Jim for a number of commercials. What this did was put eyes on the brand, seeing as how Savage was an established name at that point. When you're able to bring credible names to the forefront, it builds credibility, which does nothing short of boost your brand in the future.

Finally, what you may not know about influencer marketing is that it can prove to be cost-effective in the long run. Keep in mind that when this strategy is implemented, you're able to reach many people without spending much time on the marketing front. What this means is that the money saved can then be used to cover other expenses. In order to keep things more cost-effective, influencer marketing is unquestionably the way to go.

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