mardi 14 juin 2016

Brand Association, From Long Island Advertising Agencies

By Rob Sutter

To say that there are many brands would be an understatement. What you might also know is that some catch your eye more than others, which Long Island advertising agencies might be able to expand upon. After all, this is where discussion about brand association can come into effect. For those would like to know how such an endeavor can be carried out, here are just a few key points that you would be wise to take into account.

Brand association usually refers to someone's understanding of a brand, as well as the visuals it conjures. Mountain Dew, for example, is a name that's associated with the color green. On the other hand, Dr. Pepper is more associated with darker shades of red. Even though these are just a few examples of the aforementioned association, they can go even deeper. This is where the expertise of firms like fishbat can prove especially useful.

If you'd like to know how brand association forms in the first place, all you have to do is look at the ways that marketing is done. One of the most popular platforms, in this day and age, is social media. Companies can create presences across the platforms in question, which Long Island advertising agencies can attest to. They can also create more engagement than you might have ever thought possible.

Word-of-mouth can be used to push brand association to a higher level, too. Let's say that a friend of yours tells you about a local sushi bar, giving it a glowing review in the process. Wouldn't you be influenced to try out the aforementioned restaurant yourself? This is where brand association can be made stronger and the fact that it can be done by happy customers, whether they realize it or not, is a positive talking point.

If you want to talk about the importance of brand association, the details covered earlier are great for beginners. While it's difficult to determine how influential a logo can be for sales, what must be noted is the concept of recognition. If you're unable to be recognized based on a visual, you might not see as much success on the marketing front. For those who would like to learn as much about brand association as possible, a bit of research matters.

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