lundi 25 février 2019

Long Island SEO: The Differences Between Page And Domain Authority

By Arthur Williams


Unless you're deeply involved in Long Island SEO, there are various topics that may seem alien to you. The comparisons between domain authority and page authority are included under this umbrella, and you may think that they are interchangeable. Despite their similarities, they have more differences, which should be touched on. Here is what you should know about domain and page authority, in addition to their impact on SEO in general.

First, let's discuss what page authority, or PA, entails. This is a term that refers to a score that webpage, not the larger website its associated with, is assigned. The score in question ranges from 1 to 100, as names like fishbat.com will tell you, and a higher score indicates greater reputability. While it might go without saying, if a webpage has a higher PA, it will be able to rank better, regardless of the search engine being used.

Domain authority, on the other hand, refers to the reputability or strength of an entire domain, hence the name. When a website possesses a high DA, it will become more prevalent in search engine results. There are a few indicators that determine one's DA, with some taking more time to develop than others. For example, if you have two websites that offer the same type of content, the one that's been around longer is more likely to rank, as age plays a pivotal role in determining rankings.

The differences between page authority and domain authority are apparent, but they are similar in the sense that they can be improved in the same ways. These include, but aren't limited to, high-quality content creation, smart web design, and positive social media activity. With these methods, PA and DA improvements will occur. You will also see a considerable boost to your SEO efforts, rendering them more effective.

Even though both your website's PA and DA are important, you may want to know which one takes higher precedence. From a long-term standpoint, DA is more important, as it encompasses more web pages and is often regarded as a long-term investment. It would make perfect sense to put more focus on this, but to entirely ignore the PA should be an oversight. Both are essential to your SEO efforts, no matter how established your brand is.




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