This past September, the Internet was abuzz regarding Dunkin' Donuts changing its name to simply "Dunkin'." No matter what your viewpoint on the story may be, it's one of many instances when companies, which have been around for a long time, decided to rebrand in this way. Internet marketing companies will tell you that some changes have been more positive than others. Here are just 4 examples that are worth recognizing.
One of the biggest name changes in history is Brad's Drink. For those that don't know, this was a soft drink brand that was created in 1893 by Caleb Bradham. Not only was Bradham a drugstore owner, but he was able to sell this carbonated drink from this location. Since that time, it had become one of the most popular soft drinks in the world. According to the likes of www.fishbat.com, in 1898, Brad's Drink was renamed as Pepsi-Cola, which most people know as simply Pepsi today.
Another name change is the transition from Marufuku Company to Nintendo. The latter is worldwide, as a provider of both toys and video games, but its origins are quite interesting. Marufuku Company, which was established in 1947, was a hanafuda distribution company. For those that don't know, hanafuda is a type of playing card that's well-known in Japan. To say that Nintendo had humble beginnings would be an understatement, as it has since become one of the more recognizable names in gaming.
eBay is one of the biggest ecommerce and online bidding platforms in the world, but its own past is just as noteworthy. It was founded in 1995 under the name AuctionWeb, which was originally designed as a side gig for its creator, Pierre Omidyar. Two years later, it would be renamed eBay, which is what the general public knows it as today. This is yet another name change that Internet marketing companies will be able to recognize.
Google has become so synonymous with the Internet at large that we often forget that it had to start somewhere. In 1996, two Stanford University students created a search engine algorithm known as BackRub. The reason behind this name was that the algorithm analyzed back links, which would determine the value of different websites and how they would be seen online. Now, it's better known as Google, which is the search engine that the majority of people online use today.
One of the biggest name changes in history is Brad's Drink. For those that don't know, this was a soft drink brand that was created in 1893 by Caleb Bradham. Not only was Bradham a drugstore owner, but he was able to sell this carbonated drink from this location. Since that time, it had become one of the most popular soft drinks in the world. According to the likes of www.fishbat.com, in 1898, Brad's Drink was renamed as Pepsi-Cola, which most people know as simply Pepsi today.
Another name change is the transition from Marufuku Company to Nintendo. The latter is worldwide, as a provider of both toys and video games, but its origins are quite interesting. Marufuku Company, which was established in 1947, was a hanafuda distribution company. For those that don't know, hanafuda is a type of playing card that's well-known in Japan. To say that Nintendo had humble beginnings would be an understatement, as it has since become one of the more recognizable names in gaming.
eBay is one of the biggest ecommerce and online bidding platforms in the world, but its own past is just as noteworthy. It was founded in 1995 under the name AuctionWeb, which was originally designed as a side gig for its creator, Pierre Omidyar. Two years later, it would be renamed eBay, which is what the general public knows it as today. This is yet another name change that Internet marketing companies will be able to recognize.
Google has become so synonymous with the Internet at large that we often forget that it had to start somewhere. In 1996, two Stanford University students created a search engine algorithm known as BackRub. The reason behind this name was that the algorithm analyzed back links, which would determine the value of different websites and how they would be seen online. Now, it's better known as Google, which is the search engine that the majority of people online use today.
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