jeudi 20 décembre 2018

Long Island Advertising: Important Details Regarding Youtube Stories

By Paula Hess


If you've been on Snapchat, Facebook, or any other social media platform for an extended length of time, you know all about Stories. This type of format features content that's told in sequential order, whether it's in regard to trips, projects in progress, or what have you. YouTube has recently joined the fold, which brings us to the topic of YouTube Stories. Here is what those that work in Long Island advertising can tell you about this feature.

If you're unfamiliar with Stories, as a whole, it's essentially a format that shows content, photos and videos included, in sequential order. YouTube Stories, as companies such as fishbat will attest, isn't much different. Like other social networks, it offers the ability to add bells and whistles to said content, filters and stickers included. It can be easily accessed on the YouTube mobile app, where a "Create Story" option will be.

Before you start curating your own Stories, though, it's worth noting that YouTube Stories isn't available to everyone right now. In fact, as of now, it's only open to certain content creators, particularly those that have 10,000 subscribers or more. It's expected that this feature will be provided to more users as time goes on. However, one can look this as a testing period, where certain curators will be able to try out the feature and see what it has to offer.

Even though the feature will take time to be rolled out to other users, YouTube Stories offers quite a bit compared to other social media networks. For instance, if you're familiar with Snapchat Stories, you know that they are automatically deleted after 24 hours after being published. YouTube Stories, on the other hand, last for 7 days. This gives YouTube a leg up and, on the surface, makes it more appealing to the average user.

It would make sense as to why YouTube would unveil its own version of Stories, as it can do well on this video streaming platform. After all, unlike other social channels, it focuses predominately on video, whereas the likes of Facebook and Twitter are more conversational. Whether YouTube Stories takes off remains to be seen, but there is confidence behind this feature. It's a simple matter of how well the larger community takes to it.




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