Postcards are rectangular thick paper or thin cardboard meant to write and mail without an envelope and could either require stamps or have one already printed on it. Novelty postcards are those made from materials uncommon for this use. These cards usually have images printed on them which can either be paintings, tourist destinations, buildings, vehicles and portraits while blank ones are also available.
There are various reasons for sending this instead of normal letters, aside from being a cheaper alternative, like showing the receiver where you are currently sending it from. Another is for business to market their products and services using postcard advertising and mailing it to people. Here are several tips to maximize their effectiveness to produce sales leads or increase website traffic.
Make sure these are sent to those prospect who might have interests with your offer based on their history of acting to those they are interested. Example is on sending it to customers who previously requested information concerning products and services from similar offers. These lists are acquired from most brokers of these mailing lists.
Design postcards with a look of coming from a friend having a message for them instead of looking like a magazine ad. This can make the readers react pleasantly with the card that appear friendly for them instead of harshly reacting to those advertisements they usually get in the mailbox. Doing this may boost how many replies you could get.
Do not close the sales using postcards because the space is not enough to give all the information needed for them to decide. Instead, use it to generate inquiries by stating briefly the major benefits they could get from your offers. Then motivate them to ask for more information about it by printing your contact number or website.
Because postcards are sent without envelopes, their message could be read directly with most people unable to avoid it. Grab this advantage with writing your message in a way that captures immediately their attention and have a direct point. Make it brief and easy to read so they will still read it all even when they were just glancing.
Send them using first class mailing services as these are just a few cents higher than standard ones if it fits the required size. Their delivery will be prioritized over other classes which means they would arrive faster to your intended receivers. This also has the chance of producing more replies from your target customers.
Time their arrival for either Tuesdays or Wednesdays when sending them because these days usually have lighter mail volume than others. This means your postcards have less competition with other mails delivered together with them that day. Monday is the day to avoid because this is the busiest one for most people.
Do not spend so much with designing and printing because colorful prints and elegant layouts are expensive but do this when you offer these services though. Simple designs are doable in personal computers and have them printed by companies or yourself. Be sure in following these tips for more market presence.
There are various reasons for sending this instead of normal letters, aside from being a cheaper alternative, like showing the receiver where you are currently sending it from. Another is for business to market their products and services using postcard advertising and mailing it to people. Here are several tips to maximize their effectiveness to produce sales leads or increase website traffic.
Make sure these are sent to those prospect who might have interests with your offer based on their history of acting to those they are interested. Example is on sending it to customers who previously requested information concerning products and services from similar offers. These lists are acquired from most brokers of these mailing lists.
Design postcards with a look of coming from a friend having a message for them instead of looking like a magazine ad. This can make the readers react pleasantly with the card that appear friendly for them instead of harshly reacting to those advertisements they usually get in the mailbox. Doing this may boost how many replies you could get.
Do not close the sales using postcards because the space is not enough to give all the information needed for them to decide. Instead, use it to generate inquiries by stating briefly the major benefits they could get from your offers. Then motivate them to ask for more information about it by printing your contact number or website.
Because postcards are sent without envelopes, their message could be read directly with most people unable to avoid it. Grab this advantage with writing your message in a way that captures immediately their attention and have a direct point. Make it brief and easy to read so they will still read it all even when they were just glancing.
Send them using first class mailing services as these are just a few cents higher than standard ones if it fits the required size. Their delivery will be prioritized over other classes which means they would arrive faster to your intended receivers. This also has the chance of producing more replies from your target customers.
Time their arrival for either Tuesdays or Wednesdays when sending them because these days usually have lighter mail volume than others. This means your postcards have less competition with other mails delivered together with them that day. Monday is the day to avoid because this is the busiest one for most people.
Do not spend so much with designing and printing because colorful prints and elegant layouts are expensive but do this when you offer these services though. Simple designs are doable in personal computers and have them printed by companies or yourself. Be sure in following these tips for more market presence.
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