Facebook is all the rage these days when it comes to making money online. And with good reason. The sheer size of Facebook's user database, combined with the incredibly detailed ability to zero in on a specific audience with Facebook ads is a potential goldmine for smart marketers and business people. Here are a few simple strategies to keep in mind if you want to build a successful business utilizing Facebook marketing.
So, how do you make a Facebook business page work for you? Plenty of time and effort goes into making the business page work. However, it is up to you to create a great layout that is simple to use yet effective. If that sounds hard to do, here are some tips that will help you along the way.
Build A Strategy - Create a strategy first. Plan how you will use Facebook to market your product or services. Most of the business use it to create awareness of what they offer while some use it to connect with consumers to source ideas for new products. Bottom line is that you will a strategy to start off.
You'll then post useful and shareable content on the fan page on a daily basis. This should be a mix of picture as well as links to articles on the web site to drive traffic from the fan page to the web site.
Remember the domination of MySpace? Yeah, I didn't think so! Or how Google changed their Adwords policy and instantly put a lot of seven figure affiliate marketers out of business. Create a tab on your fan page where people can give you their email address in exchange for something for free, whether it's a special report, video, podcast, or whatever works in your market.
By keeping this list building form on Facebook your fans will feel more comfortable giving up their email address because they trust Facebook, as opposed to you sending them to another web site.
So, how do you make a Facebook business page work for you? Plenty of time and effort goes into making the business page work. However, it is up to you to create a great layout that is simple to use yet effective. If that sounds hard to do, here are some tips that will help you along the way.
Build A Strategy - Create a strategy first. Plan how you will use Facebook to market your product or services. Most of the business use it to create awareness of what they offer while some use it to connect with consumers to source ideas for new products. Bottom line is that you will a strategy to start off.
You'll then post useful and shareable content on the fan page on a daily basis. This should be a mix of picture as well as links to articles on the web site to drive traffic from the fan page to the web site.
Remember the domination of MySpace? Yeah, I didn't think so! Or how Google changed their Adwords policy and instantly put a lot of seven figure affiliate marketers out of business. Create a tab on your fan page where people can give you their email address in exchange for something for free, whether it's a special report, video, podcast, or whatever works in your market.
By keeping this list building form on Facebook your fans will feel more comfortable giving up their email address because they trust Facebook, as opposed to you sending them to another web site.
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