Search engine optimization is, to many, one of the most complex puzzles in the marketing industries. As you become more familiar with it, however, you'll start to see that it's made up of many smaller pieces. Among the pieces in question is the importance of long-tail keywords, which Long Island SEO specialists will be able to shed light on. Here are some of the important questions to ask about the topic at hand, in addition to helpful answers.
"I don't know what long-tail keywords are; what are they?" Simply put, long-tail keywords are phrases that companies use to rank online. These are unique in the sense that they are made up on multiple words, with four often being the limit. Regardless, they tend to be more specific compared to broader terms that are usually one to two words at length. Nonetheless, long-tail terms are still useful, as reputable names such as www.fishbat.com will attest.
"What are the benefits of long-tail keywords?" One of the big benefits that they provide is that they have less competition compared to shorter keywords. Where there is less competition, even if search volume is lower, there are more opportunities to rank. They can also be used to help expand a company's backlink portfolio, as terms tend to be more varied. These are just a few of the benefits that those in Long Island SEO can highlight.
"Can long-tail keywords be targeted?" Yes, they can be, especially when it comes to geography. To expand on this, if you run a restaurant in Tampa, you may want to focus on appealing to potential guests on a local basis. 'Restaurants in Florida' and 'Florida restaurants near me' would be good terms to start with. Not only are these specifically targeted to your audience, but they will help drive traffic, benefiting your business in the long term.
"Can I rely only on long-tail keywords?" While it's possible to do so, it may not be in your best interest if your focus is on long-term SEO. You should have a mix of different keywords, short and long, that will allow you to obtain as much search engine real estate as possible. What this means, though, is that you'll have to invest more time and money in content and ads as well. If you're able to do so, though, the keywords you implement will pay off.
"I don't know what long-tail keywords are; what are they?" Simply put, long-tail keywords are phrases that companies use to rank online. These are unique in the sense that they are made up on multiple words, with four often being the limit. Regardless, they tend to be more specific compared to broader terms that are usually one to two words at length. Nonetheless, long-tail terms are still useful, as reputable names such as www.fishbat.com will attest.
"What are the benefits of long-tail keywords?" One of the big benefits that they provide is that they have less competition compared to shorter keywords. Where there is less competition, even if search volume is lower, there are more opportunities to rank. They can also be used to help expand a company's backlink portfolio, as terms tend to be more varied. These are just a few of the benefits that those in Long Island SEO can highlight.
"Can long-tail keywords be targeted?" Yes, they can be, especially when it comes to geography. To expand on this, if you run a restaurant in Tampa, you may want to focus on appealing to potential guests on a local basis. 'Restaurants in Florida' and 'Florida restaurants near me' would be good terms to start with. Not only are these specifically targeted to your audience, but they will help drive traffic, benefiting your business in the long term.
"Can I rely only on long-tail keywords?" While it's possible to do so, it may not be in your best interest if your focus is on long-term SEO. You should have a mix of different keywords, short and long, that will allow you to obtain as much search engine real estate as possible. What this means, though, is that you'll have to invest more time and money in content and ads as well. If you're able to do so, though, the keywords you implement will pay off.
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