vendredi 19 avril 2019

Questions About Tiktok Answered By Long Island Advertising Experts

By Paula Hess


One of the media programs that have become quite popular as of late is TikTok. Whether you've only heard about it, seen it online, or actively used it yourself, there's no denying the momentum that this platform has seen. In fact, you may be looking to utilize it to bolster your Long Island advertising efforts. To get the most out of TikTok, though, here are some of the questions that are worth being asked.

"What, exactly, is TikTok?" For those that don't know - and companies like fishbat can provide additional insight - TikTok is a mobile app that's designed for sharing short videos. Unlike Snapchat, for example, TikTok seems to be more focused on music. In fact, videos where users lip-sync to popular tunes are common. However, as it becomes a bigger platform, it may become something of a vehicle for business endeavors.

"What else does TikTok offer aside from lip-syncing?" While it's common for lip syncs to be shared through TikTok, to say that this is the only type of content to be found would be nothing short of a lie. In fact, it has attracted those with athletic talents as well. Parkour, deadlifts, and bursts of speed on racetracks are just a few examples of the athletics that can be seen on TikTok. In other words, there is more variety than you might think.

"Which demographics are most active on TikTok?" When it comes to demographics, there are many interesting tidbits to share. First, as a Chinese app, TikTok has seen worldwide popularity since its launch in 2016. It is also used mostly by those in the early to mid-20s, which lends credence to the idea that this is a 'younger' app. These are just a few details, but they should give business owners a general understanding of the audience this app attracts.

As you can see, there is quite a bit to learn about TikTok, from its overall premise to the groups that it attracts. Even if you're not into the prospect of recording yourself lip-syncing to a song you like, you may still want to keep an eye on it. TikTok's growth seems continuous, so to simply ignore it would be nothing short of an oversight. By focusing on said platform in the long term, you may be able to capitalize on opportunities you wouldn't have otherwise.




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