vendredi 21 juillet 2017

3 Fashion Benefits Of Instagram, By Online Marketing Companies

By Paula Hess

Fashion experts should know that some social media channels perform better than others. When it comes to the greatest results, few channels stand out as much as Instagram. This is one of the more visual platforms, but there's so much more to it than that. Any online marketing company will be able to say the same. The following 3 benefits are just a few that those in fashion stand to gain from using Instagram.

First and foremost, Instagram is very much a social media network built upon visual media. Most of the posts that are found on the site are pictures, which is ideal for showcasing some of the latest articles of clothing. Everything from simple t-shirts to elegant dresses can be shown, drawing the attention of those that want to build upon their existing wardrobes. The visual nature of Instagram is difficult to overlook.

In addition to posting pictures of fashion-related products, it's important for curious buyers to purchase them. Instagram makes this quite easy, as users are able to include links where the products in question can be bought. What this does, in theory, is shift Instagram to become something of an ecommerce platform as well as a social media platform. Online marketing companies across the board would be hard-pressed to disagree.

Lastly, according to companies like fishbat, Instagram is one of the fastest-growing social media platforms in the world. To frame this, there are about 600 million monthly users on the site, meaning that it's entirely possible that you can grab their attention. Furthermore, you may be able to sell products to them, growing your consumer base in the process. Regardless of how involved you are in fashion, knowing where people are will help you expand your reach.

There are many job positions in the fashion industry, such as marketer and retailer. No matter which position you have, the importance of social media stands. While you might be inclined to use the big names like Facebook and Twitter, it's easy to see that Instagram is ideal for those in the fashion industry. If you're mindful about how to use this platform, either to create sales or otherwise, you'll see the best results rise to the surface.

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