dimanche 21 mai 2017

4 Things Insurance Agents Must Know About Long Island SEO

By Paula Hess

Insurance agents are tasked with selling various types of insurance to current and prospective clients alike, meaning that they have plenty on their respective plates. As a matter of fact, it's safe to assume that they won't have enough time for digital media. This is unfortunate, especially when given the benefits that Long Island SEO can offer them. Here are 4 tips that these agents should use in order to get the most out of this endeavor.

First and foremost, make sure that you know who you'd like to target. For example, if you're a boat insurance agent, you'll want to target people that live close to the water. Areas like Long Island are exceptional for these types of agents, but this is just one example. By knowing what you're trying to sell, in addition to where you should focus your efforts, Long Island SEO won't be nearly as taxing as you might think.

Another thing that insurance agents should know is that their websites matter. Not only must your website consist of ample information about your services, but it must be responsive as well. When it provides a similar experience across all devices, it becomes more responsive, which is what Google and other search engines will recognize. If you're an agent that's focused on SEO, this is an invaluable tidbit to remember.

Social media activity can help your SEO efforts, too. Whether you're posting to your Facebook wall or publishing articles on LinkedIn, consistent activity on these channels will help you gain more awareness as an insurance agent. What this will do, in theory, is increase your rankings so that you show up for a variety of keywords. In order to perfect your social game, however, it may be wise to consult a reputable authority on the matter like www.fishbat.com.

Lastly, insurance agents should be prepared to play the long game with SEO in mind. This is a long-term process that takes months, if not years, before any significant growth is seen. What this means is that you must stick with this process, ranging from content creation to social media activity. When you have this vision in place, search engine optimization will not be nearly as challenging as you might expect.

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