mardi 19 avril 2016

How To Build Page Descriptions For Long Island SEO

By Robert Sutter

When you perform a Google search, there will be different pieces of information you'll uncover. One of the most noticeable, especially to those who consider themselves Long Island SEO specialists, is the page description for each result. These descriptions matter for a number of reasons, whether you might have believed it or not. For those who'd like to know why these elements truly matter, here are a few key points that you should go over.

One of the reasons why page descriptions matter for Long Island SEO purposes has to do with the implementation of keywords. Believe it or not, many companies tend to focus on certain terms for ranking purposes, meaning that their work should be tailored around them. As a result, these page descriptions will include such terms. In theory, this will help brands rank, which companies like fishbat will be able to support.

There's also the matter of length that can help make page descriptions nothing short of effective. Keep in mind that the best ones are kept short in length, since this will give potential visitors the basic information they need before they click. Make your descriptions overly extensive, though, and you run the risk of pushing them away. By keeping yours within the 150-character range, success will be on the horizon.

Finally, if you have the means to do so, include some kind of call-to-action or offer that your audience might find appealing. Let's say that you're running a video streaming service that people can subscribe to on a monthly basis. Perhaps you can end your page description with, "free 30-day trial," so that people might be more inclined to click. This is another great way to keep your descriptions effective, as they will generate results over the course of time.

As you can plainly see, there are many reasons why page descriptions matter, meaning that it's in your best interest to create the best ones. While there are many Long Island SEO benefits to be had, as covered earlier, it's easy to see that they exist for the average user's benefit as well. Shouldn't they have a general understanding of what they're getting into, after all? With these points in mind, hopefully you'll be encouraged to create better descriptions.

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